On 1 October 2025, Ubisoft and Tencent began operating a new subsidiary company: Vantage Studios. Following Ubisoft’s previous intentions to reorganise and operate under “creative houses”, the new subsidiary marks the first creation of this model.
The studio will focus on the development of Ubisoft’s biggest franchises, including Far Cry, Assassin’s Creed and Rainbow Six. Ubisoft claims Vantage Studios will “facilitate stronger and deeper connections between developers and players.” The studio will be led by two co-CEOs, Christophe Derennes and Charlie Guillemot, the son of current chairman and CEO of Ubisoft, Yves Guillemot. Vantage Studios has transferred the development teams across those from Montreal Quebec, Sofia, Barcelona, Sherbrooke and Saguenay and merged them, totalling 2,300 employees.
As for Tencent, the Chinese company will have a 25 per cent share of the new subsidiary, acting under an advisory role alongside the studio’s leadership team. Tencent was already a minority shareholder in Ubisoft, although now is investing €1.16 billion into the new studios. Critics are wary of the long-term creative effects this shift of ownership might have on content and the franchises in the future.
Vantage Studios lays the foundation of Ubisoft’s new direction of a decentralised model, allowing development teams more ownership of their titles and control over creative decisions. In the future, this might impact how other studios function and may follow a similar model. Ubisoft has hinted at the formation of more “creative houses.” Since the mixed reception of Ubisoft’s 2025 releases, including Assassin’s Creed Shadows and The Rogue Prince of Persia, the company addresses its willingness to “evolve our organisation and ways of working to get back on the path to success.”
To read more information about this story, visit Ubisoft’s latest newsletter.
Words by Charlotte Thomas
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