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Nintendo has announced it will increase prices for its original Nintendo Switch systems and select accessories in the United States, effective August 3, 2025. The update will impact all three current-generation models—the standard Nintendo Switch, Switch OLED Model and Switch Lite—as well as a selection of accessories.
In an official statement published on its website, the company cited “market conditions” as the reason behind the changes:
“Pricing for the original Nintendo Switch™ family of systems and products will change in the United States based on market conditions, effective August 3, 2025. These include Nintendo Switch – OLED Model, Nintendo Switch, Nintendo Switch Lite and select Nintendo Switch accessories.”
The company also confirmed that “certain Nintendo Switch 2 accessories, select amiibo, and the Nintendo Sound Clock: Alarmo” would also see price adjustments. However, pricing for the Nintendo Switch 2 console, physical and digital games for both the original and current-generation systems, and Nintendo Switch Online memberships will remain unchanged for now, though Nintendo noted that “price adjustments may be necessary in the future.”
While Nintendo has not publicly confirmed the updated MSRPs, retail listings suggest substantial increases. According to prices spotted by deal-tracker Wario64, Target has already rolled out the new pricing with a 13-15% bump across the board:
- Standard Nintendo Switch: $339.99 (up from $299.99)
- Switch OLED: $399.99 (up from $349.99)
- Switch Lite: $229.99 (up from $199.99)
Select accessories are seeing smaller increases, with Joy-Con controllers now listed at $100 (up from $94.99), and the Alarmo sound clock at $110 (up from $99.99). While minor, the cumulative effect signals a broader shift in Nintendo’s pricing strategy.
This U.S. price hike follows similar price adjustments implemented in Canada earlier this summer, raising eyebrows about how long the rest of Nintendo’s portfolio, including the newly launched Switch 2, can dodge inflationary fallout. While Nintendo has not publicly attributed the move to external economic pressures, industry analysts point to recent U.S. import tariffs as a likely factor.
Daniel Ahmad, Director of Research at Niko Partners, highlighted tariffs of up to 30% on goods from countries central to Nintendo’s manufacturing operations, including China, Japan and Vietnam. “All markets that Nintendo relies on for hardware and software production,” Ahmad noted on X, responding to the announcement.
The timing of this announcement closely follows Nintendo’s Q1 financial report, which reflected strong performance driven by the explosive launch of the Switch 2. The next-gen console has sold over six million units in just seven weeks. Despite the new hardware’s momentum, the company emphasized the ongoing success of its older lineup, citing a stable user base of over 100 million annual active users between July 2024 and June 2025.
Whether this is a one-off correction or the start of a more widespread uptick across the gaming industry remains to be seen. For now, U.S. gamers looking to snag a Switch or accessory at its previous price might want to act quickly.
More information on updated pricing can be found on Nintendo’s official U.S. store.
Words by Khushboo Malhotra
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